Hot Wheels® Play Tape®

Now in our Store - Hot Wheels® Play Tape®

InRoad Toys is excited to announce Hot Wheels PlayTape. Inspired by classic Hot Wheels track sets, Hot Wheels PlayTape opens up a universe of open-ended vehicle play that's as simple and unbounded as “Unroll, Stick, and Race!™” Not just for kids, Hot Wheels PlayTape also gives Hot Wheels adult fans and collectors a way to display prized vehicles in their “natural habitat.”

“For nearly 50 years, kids have raced literally billions of Hot Wheels cars on floors, tables, countertops, and even walls,” said Andy Musliner, Founder and CEO of InRoad Toys. “Now, with Hot Wheels PlayTape, they can instantly build the racing world of their dreams and drive everywhere, anytime, anywhere. We’re extremely proud to bring the next generation of vehicle play to Hot Wheels fans around the globe.”

Hot Wheels PlayTape is available now in our Web Store in both Hot Wheels Orange and Blue in 15’ and 30’ lengths.