Unique adhesive toy enables children and hobbyists alike to build roads anywhere

CROFTON, Maryland, May 19, 2014 – InRoad Toys announced today the launch of PlayTape.  Rolls of removable tape designed to look like roads, PlayTape solves the critical infrastructure problem in family rooms, bedrooms, and toy boxes around the globe: Plenty of toy cars, but no way to creatively construct roads.

“There are millions of toy cars, but where can you drive them?” asks Andy Musliner, Founder and CEO of InRoad Toys. “PlayTape fills that void in the market, revolutionizing how the world plays with toy vehicles, enabling you to create roads almost anywhere.”

PlayTape is the quickest, easiest way to create roads for playing with toy cars and trucks. PlayTape sticks to any flat surface, tears easily to any length, and is repositionable and quickly removed without residue, simply by peeling it up. PlayTape is easily stored and transported, and because it’s made of paper, is disposable and recyclable. PlayTape is also durable, so you can leave a PlayTape scene on the floor or counter for days of play while you walk, work, and clean over it..

PlayTape has been specifically designed to bring hours of imaginative entertainment at minimal cost and maximal convenience. Use the toy cars you already have to drive on PlayTape. Use the blocks, figurines, and toy buildings you already have to build a town through which PlayTape traffic flows.

Stick roads in the kitchen, roads in the family room, roads across the furniture, roads up the wall, and especially stick roads in your pocket for roads on-the-go. Traveling play with toy cars has never been more convenient. Keep young drivers entertained at restaurants, at Grandma’s house, or on a playdate. When you’re done, just peel up your playscape and recycle it. PlayTape enables breakthrough creativity, removing previously limiting roadblocks to play. “The possibilities are as endless as a desert highway,” says Andy.

PlayTape is designed to-scale, appealing to the hobby and collector markets as well as the toy market. The 1:64 scale PlayTape road, for instance, fits common 1:64 scale die-cast cars. With PlayTape, it’s easy to position and reposition your creative scene until you get the layout just perfect.

PlayTape has won a Tillywig Award for Best Creative Fun. It is sold in retailers nationwide and can be purchased online at www.InRoadtoys.com. PlayTape is available in multiple length and width rolls, as well as various colors. MSRP ranges from $1.99 to $12.99. For ages 3 and up, PlayTape is 100% Made in the USA. U.S. Patent Pending.

About InRoad Toys/PlayTape
InRoad Toys develops groundbreaking, enduring, high-play value toys with broad applicability across age groups. The company’s premier product, PlayTape®, Fun That Sticks!(TM) is revolutionizing the way the world plays with toy vehicles.  PlayTape is the fastest, best way to creatively build roads for playing with toy cars. PlayTape sticks to any flat surface, is easy-tear, repositionable, easily removed with no residue, easily stored & transported, disposable, and recyclable. A 2014 winner of the Tillywig Award for Best Creative Fun, PlayTape is Made in the USA. Ages 3+. U.S. Patent Pending. For more information see www.InRoadToys.com.

PR Contact: Brilliant Products Int'l. For press inquiries, plese contact media@brilliantbabyproducts.com, Kathleen Tomes, 602.717.0757.