PlayTape Roads for Toy Cars Now at More Than 400 Walmart Stores Across Canada

CROFTON, Maryland, November 21, 2017 – InRoad Toys, makers of PlayTape® instant roads for toy cars, announced today that, just in time for the Holidays, the company’s award-winning PlayTape product is now available in more than 400 Walmart stores across Canada.

A 2016 Toy of the Year Finalist, PlayTape is a perfect stocking stuffer gift. PlayTape makes it easy for kids to create instant roads for toy vehicle play anytime, anywhere. PlayTape sticks to any flat surface, and is easy to tear and reposition. After hours or even days of fun, it peels up without any residue and is recyclable, so cleanup is a snap. Families who are traveling for the Holidays will find PlayTape is the perfect travel toy. Small enough to easily slip in a pocket or purse, PlayTape makes for hours of fun anywhere – in the car, airport, hotel, or homes of friends and family.

PlayTape is open-ended play at its best. So much more than a roll of tape, PlayTape is a whole new world of play just waiting to be unrolled.  With PlayTape, kids can create roads across the room or up the wall, racing drag strips down the hall, towns, cities and more – anything they can imagine for their favorite cars and trucks. PlayTape makes toy car play twice as much fun – because it’s fun to build with and fun to drive on.

Now at Walmart stores across Canada, PlayTape is:

It’s Easy to Find: Right in the middle of Walmart’s busy toy car aisle.

At a Great Price: Just $4.97 CAD for 30 feet of PlayTape road.

To find local Walmart stores that carry PlayTape, check out the InRoad Toys Store Locator:
https://www.inroadtoys.com/locator/walmart

“Kids have been playing with toy cars for a hundred years, but with no roads,” said InRoad Toys Founder and CEO, Andy Musliner. “With PlayTape at Walmart, it’s easier and more affordable than ever for millions of kids across Canada to bring their imaginations to life -- building the driving and racing worlds of their dreams. And PlayTape is tested safe for kids, your home, and the environment.”

About InRoad Toys/PlayTape®

InRoad Toys develops groundbreaking, enduring, high-play value toys with broad applicability across age groups. The company’s premier product, PlayTape® is revolutionizing the way the world plays with toy vehicles. With award-winning PlayTape, kids can instantly create roads and rails for toy vehicle play anytime, anywhere! Just unroll, stick, and drive! It’s hours of entertainment on a single roll. PlayTape sticks to any flat surface and is easy to tear by hand and reposition. It peels up without any residue and is recyclable, so cleaning up is a snap. Take PlayTape anywhere – in your pocket or purse – and let your child turn imagination into reality. Since peeling out into the market in 2014, PlayTape has won more than 30 industry awards, including Parents Magazine Best Toys of 2014 and 2016 Toy Industry Association Toy of the Year Finalist. PlayTape is 100% Made in the USA. Ages 3+. U.S. Patent and Patent Pending. For more information visit www.InRoadToys.com, www.Facebook.com/InRoadToys.

PR Contact: Molly Collins, molly@brilliantprm.com, 888.808.4465 x 761.